LifeLock Doesn’t Work As Well As Advertised

July 2nd, 2010

SecurityWe’ve all heard the advertisements for LifeLock, where CEO Todd Davis freely gives out his Social Security number because he’s so confident that LifeLock’s service will protect him. Kudos to whoever came up with the idea for such an innovative marketing campaign, but the reality is that Davis’ identity has been successfully stolen 13 times since the ads began airing.

(via Kim Komando)

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