Priming Changes How We Think

March 26th, 2008

AppleA recent study found, among other things, that people thought more creatively if they viewed the Apple logo before performing a task. This is an example of priming, and it really seems to work. I remember hearing of a study where women were reminded of the stereotype that females can’t do math, and they performed worse on a math test than women who had not been reminded of the stereotype. The interesting thing about the current study is that the subjects were exposed to brands—apparently the huge amount of money put into brand awareness is having an effect.


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