In this age of Twitter and its 140-character limit on tweets, the most important aspect of URL shorteners is how many characters they use up. But don’t forget to take into account the likelihood of the site staying in business. Libya is the home of the .ly top-level domain, and is the parent of the highly-popular bit.ly URL shortener and others. These domains, however, fall under Libyan law which is based on Islamic law and is more restrictive than the United States concerning what’s objectionable. Take the case of vb.ly, an adult-friendly shortening service shut down by Libyan authorities because its home page included a picture of co-founder Violet Blue, scantily-clad and holding a bottle in her hand. The linked article has more details.
Here at the Chad’s News network command center, we always go with tinyurl.com because it’s a fairly safe bet.