Western Individualism vs. Eastern Collectivism

August 3rd, 2010

Dirty HarryHere’s an interesting study by Takahiko Masuda, published in the Journal of Personality and Social Psychology. He was able to prove that the cultural difference between Western individualism and East Asian collectivism goes so far as to affect perception.

Link: http://www.adbusters.org/…
(via Neatorama)

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